Maxpay cookie policy

When you visit Maxpay Site or Maxpay Platform, a small cookie file might be placed on your computer or mobile device. We will analyze data from the cookies and use it to improve quality of our services, track your activities with Maxpay, keep your account safe.

Any personal information that we collect and store through the use of cookies is first obtained through notice and consent. We obtain your consent by providing you with transparent notice of use of the cookies and, to the extent described herein, providing you with the opportunity to make a choice to disable these cookies.

Capitalized terms used in this Cookie Policy shall have the meanings ascribed to them in the Terms of Use.

How we use cookies?

We may use cookies for:

Authentication. When you login in Maxpay Site or Maxpay Platform we use cookies to remember you so you don’t have login each time you left the main page and navigate throughout the Maxpay Site.

Fraud Prevention. With help of cookies we can obtain information about security of your device and web browser used to access Maxpay Site or Maxpay Platform and to detect harmful or illegal use of Maxpay Services.

Settings. We can use cookies to remember your settings of Maxpay Services so you don’t have to change it each time you access Maxpay Site or Maxpay Platform. For example, you can choose to remember payment details and associate it with your device to make recurring payments or use language or font you prefer.

Improving Maxpay Services. We use cookies to understand how we can make Maxpay Site and Services better. Cookies help us to know how people reach Maxpay Site, detect and gather reporting on bugs, improve functionality and speed of Maxpay Site and Maxpay Platform.

Marketing. From time to time we can use cookies to show you more relevant ads, e.g. to not show the same ads multiple times or recognize actions across multiple devices or browsers, etc. We reserve the right to use Google Analytics to understand how Maxpay Site or Maxpay Platform is used by its users. You can opt out of Google Analytics Advertising Features as described below.

Based on their purpose cookies can be classified to:

Strictly necessary cookies - these cookies are essential because they ensure Maxpay Site and Maxpay Platform functionality. Without them some parts of our Site or services that you’ve asked for may not be available or provided. Strictly necessary cookies are always enabled.

Performance cookies - these cookies help us to understand how people interact with Maxpay Site and Maxpay Platform. With performance cookies we can monitor your behavior on the Site, e.g. which web pages you have visited, what is the duration of your visits, which clicks you have made. We use performance cookies for statistics and collect aggregated and anonymized information that allows to make our Site and services features better.

Marketing cookies - these cookies are used to customize advertising of Maxpay Site, services and products, to manage our advertising campaign and to monitor conversion results. With marketing cookies we can regulate the number and frequency of Maxpay advertisements shown to you. They allow to see from which advertisement you have been redirected to our Site. In our advertising campaign we may use third-party technologies and promote Maxpay on third-party websites via Google services, Facebook, LinkedIn, Quora. These third parties may also place cookies on your device which are not controlled by Maxpay. To disable such cookies you need to check cookie policy of relevant third party and follow its opt-out instructions.

What other technologies can we use?

There are other technologies used by us to track your activity on the Site or Maxpay Platform.

Web beacons> (web pixels) are small graphics helping to understand browsing activity, track conversion and optimize ads. These graphics file is downloading when you visit the Site or Platform.

Session and Local Storage objects are files that can be stored on your browser and can be used to detect preferences, to record the history of usage, or remember settings of the Site or Platform. Files stored to “Session Storage" are automatically deleted when you leave the Site or when you close your browser. Files stored to “Local Storage" are persistent. To delete “Local Storage” files you need to clear browsing data.

Hotjar. Maxpay may use Hotjar, a technology tool that helps understand users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.). Hotjar uses cookies to collect data on users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our Site. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Google Analytics. Google Analytics is a third-party technology which allows to collect and analyze information about how you use Maxpay Site and services and create relevant reports. Google provides a Google Analytics opt-out plug-in for the web.

Google Ads. Google Ads is a service that helps to enhance advertising efficiency of Maxpay services and products and to display our advertisements on other websites across the Internet. For Google Analytics Advertising Features, you can opt-out through Google Ads Settings.

UTM (Urchin Tracking Module) tags. UTM tags are used to improve user interaction experience with Maxpay Site and to analyze performance results of our advertising campaigns on different resources. The UTM tag parameters including referring link are integrated into the advertisements of Maxpay Site, products and services shown on different Internet resources, including without limitation social media resources such as Facebook, LinkedIn etc. Once user clicks on the advertisement, the user is redirected to Maxpay Site, where he is offered to provide consent to performance cookies. After we receive user’s consent a unique user identifier associated with the relevant UTM referring link is assigned and stored by user’s browser in the form of cookies. This data allows us to recognize user’s browser and enables us to analyze his interaction with Maxpay Site (e.g. which pages he visits and how much time spends there), as well as the number and frequency of unique Site visitors. This data is aggregated for statistical purposes and is used for improvement of Maxpay Site, products and services. UTM cookies allow us to see the channel therefrom user was redirected to Maxpay Site, which enable us to evaluate the effectiveness of different marketing campaigns that we use to advertise and promote Maxpay Site, products and services. UTM cookies are persistence cookies which are stored on user’s device until they are expired or deleted, as detailed below. The data related to the use of UTM tags and UTM cookies may be transferred and checked by us in Google Analytics.

Detailed information about Maxpay and third-party cookies you can find in the table below:

Name of CookieSourceExpiryPurposeDescription








is-counter-expired – session

policy-necessary – session

policy-accepted –1 year

policy-analytical – 1 year

policy-marketing – 1 year

Strictly necessaryThe cookie preferences are stored to retain visitor choices in the main cookie banner. This means that the main cookie banner can be minimised on future visits, and so that performance and marketing cookies are not set for visitors who opt out of this tracking.



1 yearStrictly necessaryMaxpay provides Zendesk live service chat on its Site to ensure its clients and / or customers of its clients can contact Maxpay without delay to solve their payment-related issues. This cookie is used to store visitor's machine-id for the chat widget's authentication.



SessionStrictly necessaryCloudflare cookie is used in connection with Zendesk live service chat in cases where multiple users are hidden behind the same client IP address. Each user will have a unique cookie to help prevent a case of rate limiting all users if one particular user hits the rate limit threshold.


















_hjClosedSurveyInvites - 365 days

_hjDonePolls - 365 days

_hjMinimizedPolls - 365 days

_hjShownFeedbackMessage - 365 days

_hjid - 365 days

_hjRecordingLastActivity - Session

_hjTLDTest - Session

_hjUserAttributesHash - Session

_hjCachedUserAttributes - Session

_hjLocalStorageTest - Under 100ms

_hjIncludedInPageviewSample - 30 minutes

_hjIncludedInSessionSample - 30 minutes

_hjAbsoluteSessionInProgress - 30 Minutes

_hjFirstSeen - 30 minutes

PerformanceThese cookies allow us to identify unique users and sessions, collect session replay, funnels, heatmaps of sessions and session records. More information you can find here:

Universal analytics

_ga, _gid



_ga - 2 years

_gid –1 day

PerformanceThese cookies allow us to identify unique users and sessions, collect information about using website. More information you can find here:

Third party

(Depending on the particular website therefrom user has been redirected to Maxpay Site, e.g. Google, Facebook, LinkedIn etc.)

1 yearPerformanceThese cookies allow us to identify unique users, collect information about user’s interaction with Maxpay Site, and enable us to evaluate effectiveness of our advertising campaigns.









1P_JAR – 30 days

NID – 182 days

ANID – 1 year

DV – 1 day

HSID – 2 years

SAPISID – 2 years


SID - 2 years

SIDCC - 1 year

SSID - 2 years

APISID - 2 years

__Secure-3PAPISID – 2 years

__Secure-3PSID – 2 years

__Secure-3PSIDCC – 1 year

CONSENT – 18 years

MarketingThese cookies are used by Google to identify users, track users’ activity, store users’ preferences and any advertising that user may have seen before, build profile of users’ interests for targeting and retargeting purposes in order to display relevant and personalized Google advertisements, based on recent searches and previous interactions, as well as to collect site statistics and track conversion rates. More information you can find here:


pagead/1p-user-list/#, IDE



ads/ga-audiences – session

pagead/1p-user-list/# - session

IDE – 2 years

MarketingWe use Google Ads to show and optimize advertisements to the same person across devices and browsers. These cookies are used for re-targeting, optimisation, reporting and attribution of online adverts. More information you can find here:

Facebook pixel

_fbp, fr, tr, xs, c_user, sb, datr, wd, spin, presence

fbp – Maxpay


fr, tr, xs, c_user, sb, datr, wd, spin, presence – Facebook


_fbp – 90 days

fr – 2 year

tr – session

xs – 1 year

c_user – 1 year

sb – 2 years

datr – 2 years

wd – 7 days

spin – 1 day,

presence – 30 days

MarketingWe place Facebook pixel code on Maxpay Site to show and optimize advertisements to the same person across devices and browsers. The advertisements are shown to you by Facebook. More information you can find here:

LinkedIn Insight Tag

UserMatchHistory, bcookie, bscookie, lidc, lang, li_sugr, lissc, JSESSIONID, spectroscopyId, li_rm, li_oatml, li_at



UserMatchHistory – 30 days

bcookie – 2 years

bscookie– 2 years

lidc – 1 day

lang – session

li_sugr - 90 days

lissc – 1 year

JSESSIONID – session

spectroscopyId – session

li_rm – 1 year

li_oatml – 30 days

li_at – 1 year

MarketingWe place LinkedIn Insight Tag code on Maxpay Site to show and optimize advertisements to the same person across devices and browsers. The advertisements are shown to you by LinkedIn. More information you can find here:

Quora pixel (qp)

m-tz, m-css_v, m-uid, m-b_strict, m-s, m-b_lax, m-early_v, m-b, m_ans_frontend_early_version, m-login, m-lat, G_AUTHUSER_H



m-tz – 1 year

m-css_v – 1 year

m-uid – 2 years

m-b_strict – 2 years

m-s – 2 years

m-b_lax – 2 years

m-early_v – 2 years

m-b – 2 years m_ans_frontend_early_version – 2 years

m-login – 2 years

m-lat – 2 years

G_AUTHUSER_H - session

MarketingWe place Quora pixel code on Maxpay Site to show and optimize advertisements to the same person across devices and browsers. The advertisements are shown to you by Quora. More information you can find here: and

How you can contact us?

If you have any questions about this Cookie Policy, please contact us sending email to: or, or writing to:

This Cookie Policy last modified on June 7, 2022